Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

A Matter of Life or Death

School Brigham Young University / Provo

Client The American Red Cross

Category

Advertising / Craft in Writing

Annual ID

YO23_A068M

Description

Every 2 seconds someone in the U.S. needs blood. But supply can’t always meet demand because only about 3% of age-eligible people donate blood yearly. The Red Cross has had the same type of advertising for ages: informative, serious, and occasionally sentimental. We're promoting blood donation in a different way than what's ever been done before. So alongside blood recipients like accident and burn victims, heart surgery and organ transplant patients, and those battling cancer... there is Vlad: a beloved local vampire with vasovagal syncope. In this 60-second spot, we explore the life of The Red Cross's oldest blood recipient.

2023 Awards

Total Points: 1

Student Merit

Credits

Art Director

Savannah Chapple

Director

Daniela Aaron

Editor

Daniela Aaron

Producer

Matt Jackson

College / University

Brigham Young University / Provo

Professor / Instructor

Jeff Sheets

Account Manager

Lucy Neilson
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