Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

Happy Mc Time

School Dongseo University / Busan

Client Mc Donalds

Category

Advertising / Direct

Annual ID

YO23_A102M

Description

When having a meal alone in a restaurant, everyone must have gone through the experience of being aware of their surroundings at least once. People think that having a meal alone is lonely and they usually use their smartphone to relieve themselves from being bored. Therefore, we want to introduce a new way to make a lonely mealtime enjoyable. By scanning the QR code on McDonald's package, you will be able to meet people who are simultaneously connecting from McDonald's restaurants around the world. Have a hamburger and share the joy through video chat and collaborate with everyone to complete the McDonald's logo. Happy Mc Time is able to turn your lonely mealtime into an enjoyable mealtime with everyone. We hope that Happy Mc Time will help everyone to have a pleasant mealtime without feeling lonely.

2023 Awards

Total Points: 1

Student Merit

Credits

College / University

Dongseo University / Busan

Professor / Instructor

Dosang Ryu
Mikyeong Moon
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