Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

Mother Nature's Power

School Filmakademie Baden-Württemberg / Ludwigsburg

Client Extinction Rebellion

Category

Design for Good / Advertising

Annual ID

YO23_A112G

Description

When a young girl finds melting icebergs on the beach, she knows climate change is getting out of hand. She decides to go on a journey to ask for help from a mysterious shaman in the mountains. Someone who is still in touch and respects the earth and has the power to contact Mother Nature. Mother Nature decides to fight back, and uses its power to attack those mainly responsible for climate change, the fossil fuel industry. First a massive iceberg crushes and oil platform, then a huge sinkhole swallows a coal power plant. When her anger gets out of control, she causes a volcano to erupt. The scorching lava is quickly and dangerously approaching our girl—and we are running out of time to save her.

Dear Jury, hereby we present the result of almost 3 years of hard work with uncountable challenges and a pandemic in the middle of it. One thing remained constant though, and that is the determination to share this message of support with the rest of the world. This project was a true international collaboration from people working and supporting it remotely (mostly on the heavy CGI sequences) who donated their time and skills for this cause. Although our core team was based in Germany, we had Argentinian, Australians, Polish, French, Spanish, British, Indonesian, Pakistani, Costa Rican, Indonesian, Australian, Indian and Icelandic people to thank for believing in it.

We believe this topic is an urgent one that should be more present on the media and discussed more often, until the necessary (uncomfortable) measures are taken to guarantee the future living conditions of our children and generations to come.

We appreciate your consideration and support.

2023 Awards

Total Points: 15

Student Gold Cube

Credits

College / University

Filmakademie Baden-Württemberg / Ludwigsburg
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