Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

COlOR YOUR FOOD

School Fu Jen Catholic University / Taipei

Category

Packaging Design / Single Product

Annual ID

YO23_A122S

Description

In this project, we aim to integrate 20 types of authentic Taiwanese sauces with painting and redesign the packaging of “Sauce Artist” through the pictures of those paintings. Artists use color to depict an object or create an atmosphere but most importantly to express their emotions. When we think about plate presentation, a dish that has a unique and eye-catching plating usually attracts customers. Similarly, the sauce on the food doesn’t only enhance the aroma or the flavor of the food but stimulates appetite through its color and texture. With effective brainstorming and collaboration through various artists, photographers, and Taiwanese sauce manufacturers, we aim to introduce Taiwanese cuisine and culture through this brand-new concept. Finally, yet importantly, to expand the boundaries of sauces from cooking to other applications that can stimulate creative design ideas.

2023 Awards

Total Points: 7

Student Silver Cube

Credits

College / University

Fu Jen Catholic University / Taipei
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