Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

Copy/Cut/Paste

School Goldsmiths, University Of London / London

Category

Design for Good / Motion / Film Craft

Annual ID

YO23_A123M

Description

This project, COPY/CUT/PASTE aims to explore the characteristics of computer-generated images, i.e., How much similarity is there between computer-generated images and reality?

Based on this question, I have explored the development of the medium and studied the characteristics of each era of the medium to discover the characteristics of its derivatives – Image, including Manual Reproduction, Mechanical Reproduction and Digital Images.

The project is designed to make people aware that everything with virtual properties will eventually become a threat to real reality, except that when the virtual world becomes more dominant, the real world will gradually be replaced, so there will be no conflict between the virtual and the real.

Here is a dialogue between me and the digitalized me:
He looks a lot like me, rotated in such a way that I can look at him closely, the crippled body has lines weaving through it, supporting the three-dimensional image.
He wanders through the screen, seeming to be getting used to the image, particles leaving imprints in the screen as his body moves, reproducing and breeding, losing his reference, becoming infinitely virtual, transforming into symbols, finally cutting off the connection with reality.

2023 Awards

Total Points: 1

Student Merit

Credits

Designer

Haoji He

College / University

Goldsmiths, University Of London / London
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