Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Advertising / Innovation
Annual ID
YO23_A138B
Description
Since the beginning of the full-scale invasion of Ukraine, Russian forces have leveled entire cities and destroyed over $750 billion of infrastructure. At the same time, for children, one of the traumas of war is seeing the cities and places they love destroyed.
LEGO decided to bring their happy memories back by launching Restore Ukraine — a limited edition that turns ruined landmarks into LEGO sets, so they can be rebuilt — both figuratively and literally.
LEGO decided to bring their happy memories back by launching Restore Ukraine — a limited edition that turns ruined landmarks into LEGO sets, so they can be rebuilt — both figuratively and literally.
2023 Awards
Total Points: 3
Student Bronze Cube
Credits
Art Director
Anna S
Copywriter
Brooke Cheney
Inna Tabachenko
College / University
Miami Ad School / Berlin
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