Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Design for Good / Product Design
Annual ID
YO23_A142M
Description
Coffee grounds are 28x a worse pollutant than carbon dioxide. Unfortunately, the world throws out 18M tons of it every year. Nespresso, one of the world's biggest coffee brands, recognized that it's part of the problem. So, they created the Coffee Brick—a sustainable construction material made with coffee waste.
The innovation will be launched in Colombia—home of Nespresso farmers—where disaster struck with Hurricane Julia. Coffee Bricks are used to rebuild the country's destroyed villages and communities. We also encourage coffee lovers to send us their coffee waste and competitors to adopt the initiative.
The innovation will be launched in Colombia—home of Nespresso farmers—where disaster struck with Hurricane Julia. Coffee Bricks are used to rebuild the country's destroyed villages and communities. We also encourage coffee lovers to send us their coffee waste and competitors to adopt the initiative.
2023 Awards
Total Points: 1
Student Merit
Credits
Art Director
Marie Scherpe
Sarah Bahsali
Copywriter
Rafter Manguiat
College / University
Miami Ad School / Toronto
Miami Ad School / Berlin
Miami Ad School / Madrid
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