Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

Make Killing Instagrammable

School Openlearn Academy / Fort Lee

Client PETA

Category

Integrated / Digital Campaign

Annual ID

YO23_A162M

Description

Australia is known for its beautiful beaches, opera house, kangaroos, and vast desert land. And the tourists spent 69 billion dollars on it. But little that we know, they also have crocodile farms dedicated to a luxury brand for Hermes to make bags out of them. So what do we do? We make those farms a must-see destination by giving them the best scores on Trip Advisor, publicly embarrassing the country's reputation and image.

2023 Awards

Total Points: 1

Student Merit

Credits

College / University

Openlearn Academy / Fort Lee

Professor / Instructor

Sungkwon Ha
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