Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

Cutting Grass

School Savannah College of Art and Design

Client Xiaoqi Xu

Category

Motion / Film Craft / Title Sequences

Annual ID

YO23_A179M

-Abstract-
Cutting Grass is a student final project made by the students of the Tianjin Academy of Fine Arts. It is a 11-minute-long 2D short animation. The director used the method of traditional 2D animation skills to create a cinematic quality for this piece.
The story is about a girl, the protagonist, who was adopted by a doctor. This doctor brought her up yet also conducted experiments on her, which traumatized her mentally and physically. One day, the girl escaped and starts planning her vengeance on the doctor and everyone who was involved in this horrible event.

-Concept-

Storytelling
I started the project with a couple of ideas. In the end, I decided to treat this title sequence as a prequel of the film and supplemented the information that was not included in the film, that is, the background information of the characters’ relationships. My main title’s narrative aims to imply the reason why the girl embarks on the journey of vengeance.

Color Palette & Typeface
I used a bold and saturated red as my main color to present the violent feeling of the film. Additionally, I integrated bright yellow varying my overall visual look. To present text credits, unlike the logo, I chose a neutral Chinese serif font, for it can be read clearly and not distract the viewer’s attention from my main narrative.

Motion Treatment
The motion mainly used the camera movement to track/truck the still objects to reveal the story. Thus, I modeled objects first, and then I arranged the animation to each object for each scene, which is quite tricky, and I needed some trial and error to find the perfect timing and composition to fit all the frames.

2023 Awards

Total Points: 1

Student Merit

Credits

Designer

Li-Yu Chen

College / University

Savannah College of Art and Design
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