Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
IN*VISIBLE
Category
Design for Good / Experiential Design
Annual ID
YO23_A219M
Description
Task
Have you ever wondered if there is gender equity in the design industry? As upcoming designers we were curious to know if the design bubble is as progressive as it seems. For this purpose we looked into the Austrian design industry, conducted interviews and analyzed studies. In doing so, we came across gender-specific problems and injustices. However, these are hidden in plain sight. We have made it our mission to unveil these issues.
Idea
The problems of women and other underrepresented designers are invisible. Our approach was to establish more visibility. Because invisible problems cannot be solved – they must first be made visible. In order to create a better understanding of this, our goal was to make the data tangible. Since most of these problems are everyday discriminations, we used everyday objects to make them visible.
Solution
IN*VISIBLE is an exhibition that targets the Austrian design industry and makes invisible problems of women and other underrepresented designers visible. Study results are made tangible, prejudices are shown and injustices are dealt with. Each exhibit tackles a gender-specific problem to show that we still face gender inequities in the design industry.
Have you ever wondered if there is gender equity in the design industry? As upcoming designers we were curious to know if the design bubble is as progressive as it seems. For this purpose we looked into the Austrian design industry, conducted interviews and analyzed studies. In doing so, we came across gender-specific problems and injustices. However, these are hidden in plain sight. We have made it our mission to unveil these issues.
Idea
The problems of women and other underrepresented designers are invisible. Our approach was to establish more visibility. Because invisible problems cannot be solved – they must first be made visible. In order to create a better understanding of this, our goal was to make the data tangible. Since most of these problems are everyday discriminations, we used everyday objects to make them visible.
Solution
IN*VISIBLE is an exhibition that targets the Austrian design industry and makes invisible problems of women and other underrepresented designers visible. Study results are made tangible, prejudices are shown and injustices are dealt with. Each exhibit tackles a gender-specific problem to show that we still face gender inequities in the design industry.
2023 Awards
Total Points: 1
Student Merit
Credits
Art Director
Johanna Wicht
Writer
Christine Poplavski
Photographer
Julia Wohlgemuth
Lukas Pattermann
Sound Designer
David Prokop
College / University
Salzburg University of Applied Sciences
Professor / Instructor
Viktoria Kirjuchina
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