Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones ADC

AI:STHETICS

School Salzburg University of Applied Sciences / Salzburg

Category

Experiential Design / Environmental Design: Exhibition / Window Display / Merchandising

Annual ID

YO23_A233M

Description

We live in a hybrid age in which humans and technology are merging more and more. Nontransparent algorithms guide our perception. Human replication in the digital space creates distorted parallel worlds with seemingly unlimited positive as well as negative potential. It is uncanny. A dual feeling of fascination and unease at the same time. How can we capture this omnipresent effect, produce it and make it tangible?

AI:STHETICS reflects in an artistic encounter with the topic of the uncanny its effect of fascination and unease. The designers themselves serve as motifs and stage themselves in distorted visual worlds. The aesthetics are located at the tilting moment of the known, the familiar and the unknown, the hidden. In an audiovisual installation, this exploration of the uncanny is made tangible for the viewer.

In a 6-minute audiovisual performance, viewers are drawn into a world of uncanny-fascinating visuals in the realms of artificial hybrids, digital avatars and fused realities. An ancient arched cellar surrounds the dismal mood of the immersive installation and enhances the effect and aesthetic experience of the uncanny. The ancient murals provide a contrast to the technical progressive installation, which consists of screens and projection surfaces. The synergy of visuals, audio, location and the installation itself creates a wholesome experience of the uncanny and its dual effect of fascination and unease.

2023 Awards

Total Points: 1

Student Merit

Credits

Sound Designer

Julian Bertschler

College / University

Salzburg University of Applied Sciences
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