Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: PETA / Integrated
Annual ID
YO23_B014B
Description
The year is 2023 and grocery stores are still full of countless parts of animal corpses. And somehow, eating as many of them as possible is described as sustainable, sometimes even honorable.
To battle this worldview, we decided to embrace it.
With cartons of fake Cow Tears we ”honor” and ”make use” of the tears cows often shed out of fear before slaughter. We simply turn this macabre fact into a tangible product, promoting it just like the meat industry would have done.
All by all, obstructing the worldview where eating an animal can be seen as honorable.
Using the fact that cows cry, as a crucial punch in the fight against speciesism.
To battle this worldview, we decided to embrace it.
With cartons of fake Cow Tears we ”honor” and ”make use” of the tears cows often shed out of fear before slaughter. We simply turn this macabre fact into a tangible product, promoting it just like the meat industry would have done.
All by all, obstructing the worldview where eating an animal can be seen as honorable.
Using the fact that cows cry, as a crucial punch in the fight against speciesism.
2023 Awards
Total Points: 3
Student Bronze Pencil
Credits
Art Director
Tobias Frelén
Copywriter
Linus Bolander
College / University
Berghs School of Communication / Stockholm
Related Awards
