Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

Conscious to tech

School Berghs School of Communication / Stockholm

Client Verizon

Category

Brief: Verizon / Integrated

Annual ID

YO23_B022M

Description

Today's price of electricity has resulted in tech deals taking the step from plug and play, to plug and pay.
Expensive electricity bills are obstacles in Verizon's strive for bigger sales as costly purchases gets the consequence of something similar to a never ending taximeter. Especially since we tend to push our devices into several all nighters of unnecessary power pumping as well as keeping chargers in wall sockets for months without unplugging them.

Standby electricity loss adds up to almost a tenth of the global electricity consumption. Which, in combination with the current state of the world, is exceptionally worrying. But luckily, Conscious to tech comes with an innovation that aims for Verizon to successively change that.
Yes, it is a claw.

2023 Awards

Total Points: 1

Student Merit

Credits

Designer

Noa Carle

College / University

Berghs School of Communication / Stockholm
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