Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: Verizon / Integrated
Annual ID
YO23_B023B
Description
What gear do women in Texas need post the overturning of Roe v. Wade? Devices they’re not being traced on. The only way to make sure of that, is for them to use another device than their own.
Verizon has 400 stores in Texas, and about 9000 devices not being used for anything more important than showing off features. Therefore, Verizon turns regular stores into digital safe zones by inviting women to use their in-store devices to get the information they need. Letting women in Texas know that the gear they need is closer than they think. It’s at their nearest Verizon store.
Verizon has 400 stores in Texas, and about 9000 devices not being used for anything more important than showing off features. Therefore, Verizon turns regular stores into digital safe zones by inviting women to use their in-store devices to get the information they need. Letting women in Texas know that the gear they need is closer than they think. It’s at their nearest Verizon store.
2023 Awards
Total Points: 3
Student Bronze Pencil
Credits
Art Director
Isabelle de Susini
Linn Löfholm
Maja Karström
Copywriter
Ida Nordeng
College / University
Berghs School of Communication / Stockholm
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