Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: Activision Blizzard / Diablo IV / Experiential
Annual ID
YO23_B029B
Description
The much-anticipated launch of Diablo IV is almost here. To make sure it becomes the most popular game of the year, we will launch it with the people who continue to be demonized by society and have seen hell on Earth: drag queens. DRAG THRU HELL is a drag show designed using Diablo IV–from the costumes to the set design to the music. Character customization is one of the buzzworthy new features in Diablo IV, so let’s harness the power of the OG character customizers (aka. drag queens) with a wicked show that brings the world of Diablo IV to life and anchors it as a must-play RPG.
2023 Awards
Total Points: 3
Student Bronze Pencil
Credits
Art Director
Genaldri Tjahjadi
Jaymie Lunt
Copywriter
Hanako M. Suzuki
College / University
Branding + Integrated Communications (BIC) at The City College of New York / New York
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