Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: PETA / Digital, Online & Mobile
Annual ID
YO23_B043G
Description
Fortnite is the number one game in the world. And we noticed that many gamers play with avatars wearing animal skins. Just the bait we needed to capture their attention and shed light on animal abuse in zoos.
2023 Awards
Total Points: 15
Student Gold Pencil
Credits
Art Director
Gabriel Santos
Copywriter
João Victor Eustachio
College / University
CUCA - School of Creative / São Paulo
Fundação Cásper Líbero / São Paulo
Professor / Instructor
Filipe Sanches
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