Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

Blood calls to blood

School UDIT / Madrid

Client Activision Blizzard / Diablo IV


Brief: Activision Blizzard / Diablo IV / Integrated

Annual ID



In the U.S. 33,000 blood donations are needed every day to meet patient needs. Since meeting this requirement can become quite the task, every helping hand is welcomed to create a blood supply that’s as diverse as its nation. This is why we’ve thought of the ideal partnership: American Red Cross, one of the experts in blood donation, and Diablo, a precursor of the Hack and Slash video game genre.

Ahead of the Diablo IV launch, we’re seeking support from our community to complete the blood ritual in which we’ll awake the Blessed Mother, Lillith, who has a leading role in the upcoming installment. We’ve developed a campaign in which we hope to attract both seasoned players and the young blood that may be interested in awareness issues.

To expand on the engagement, the donors will have the opportunity to access the beta for free for as long as new participants keep coming into the centers. The donations will be monitored on our web so that the time in which the reward is available is proportional to the blood shed.

Hell is coming, may the blood run.

2023 Awards

Total Points: 7

Student Silver Pencil


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