Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

This is a library

School UDIT / Madrid

Client Spotify

Category

Brief: Spotify / Integrated

Annual ID

YO23_B045M

Description

Over 50% of Americans haven’t read a book in the past year. The number of people who frequently visit libraries in the United States is decreasing each year.

That’s why, from Spotify we have brought libraries closer to people. Transforming all kinds of places into libraries. Libraries in which you can get an audiobook for free. Simply by scanning the qr code.
Also, we have included our libraries in the digital media, both on banners and on social media, so that everyone stays close to the libraries and has the opportunity to get their book for free.

Because if people don't go to libraries, libraries will go to people.

2023 Awards

Total Points: 1

Student Merit

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