Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show


School Fondazione Accademia di Comunicazione / Milan

Client Spotify


Brief: Spotify / Experiential

Annual ID



Spotify is one of the leading streaming platforms for listening to music, but not everyone knows that you can also listen to audiobooks.
For many, books are part of the sweetest memories of childhood, since reading has always been a moment of emotional connection between kids and their grandparents.
But as kids grow up, grandparents get older and usually face eyesight problems, having then difficulties to enjoy their free time.
In order to recreate the magic of the sharing moment of reading, Spotify finally gives grandchildren the opportunity to return the favor to their grannies, even if miles away. Read Out Love is the first feature that gives your voice to Spotify audiobooks.
Everyone will be able to record the first chapter of an audiobook, as well as a personalized message, adding it directly within the app. In this way users will be able to give their beloved ones the possibility to hear a story read by a friendly voice.
By listening to these audiobooks, grandparents will feel their dear ones closer, while grandchildren will have the opportunity to give back the love that grannies have given them since ever.

2023 Awards

Total Points: 1

Student Merit


College / University

Fondazione Accademia di Comunicazione / Milan
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