74.000 audiobooks were released in 2022, and the lists of “must reads” seem endless. Because of this, many young adults get overwhelmed when trying to pick their first audiobook.

With this in mind, we’ve come up with: “The Future Classics”. It’s an audiobook collection curated by Gen-Z on social media through #Spotifyfutureclassics, and aims to give young adults a space to get inspired and inspire each other.

Our campaign focuses on promoting the collection to young adults at transit stations through a combination of interactive and tactile displays. We want to give Gen-Zs an experience that will leave an impression via audiobook listening points. These will be placed in key locations while the audience waits for their transport, and will convert typical Ad-spots into a display where passers-by can choose to listen to a selected audiobook from The Future Classics through attached headphones.

To pull the listener deeper into the story, we have used AI to create images that “feel” like the book in question, and that act as a window into the world that the author has created. This also allows us to create ads for the books as they get nominated, so the content is dynamic and stays exciting throughout the campaign. The main anchor point "Go Places" acts as an encouragement for the audience to immerse themselves in the stories they’re listening to, and let their imagination take over while they’re waiting to actually go places.

As many young adults are looking for a more conscious way to consume media, we hope the campaign will engage Gen-Zs to choose audiobooks when they can. In addition to this, we want to create a sense of community around audiobooks for a generation that often feels disconnected from their peers.

It's the worlds biggest book club, where anyone can join.