Gen Z loves stories but hates books. However, they love stories in every other form like movies, tv shows, and podcasts. Through our campaign “Reading Reimagined”, we will democratize books through audiobooks and make them accessible to a generation that has never looked at reading like this before. We will use digital billboards, social media, and an all-immersive experience to communicate that reading has finally leveled up to create a sense of FOMO in generation that's all about that.

The campaign will use cliffhangers as a device in billboards and give them a QR code to experience the whole story as an audiobook on Spotify. This will also be extended on social media to maximise the impact of the campaign. Furthermore, we will also collaborate with Starbucks to create an all-immersive experience that will communicate the mood of the book through illustrations. We will also put QR codes on Starbucks cups where they can just scan the QR code to access audiobooks.