Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: PETA / Experiential
Annual ID
YO23_B059M
Description
We need to bring PETA’s “End Speciesism” message to a global audience. And only a universal form of expression can take such an important and sensitive topic that far.
During Animal Rights Awareness Week, PETA is partnering with Unicode Consortium to launch Raw Emojis, a campaign that will make animal suffering literally part of the conversation by replacing standard animal emojis by their raw and unfiltered versions.
A provocative and unprecedented way to talk about animal cruelty not only where people spend most part of their days - social media and messaging apps - but also using a form of expression that anyone can understand, regardless of age, language or where you are on the planet.
During Animal Rights Awareness Week, PETA is partnering with Unicode Consortium to launch Raw Emojis, a campaign that will make animal suffering literally part of the conversation by replacing standard animal emojis by their raw and unfiltered versions.
A provocative and unprecedented way to talk about animal cruelty not only where people spend most part of their days - social media and messaging apps - but also using a form of expression that anyone can understand, regardless of age, language or where you are on the planet.
2023 Awards
Total Points: 1
Student Merit
Credits
Art Director
Fernando Curcio
Copywriter
Caio Torres
College / University
Miami Ad School / São Paulo
Miami Ad School / Buenos Aires
Miami Ad School / Mexico City
Professor / Instructor
Andres Borja
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