Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

Charge to Verizon

School Miami Ad School / Berlin

Client Verizon

Category

Brief: Verizon / Experiential

Annual ID

YO23_B063B

Description

Low battery anxiety is the fear of running out of charge, which drives people to extreme measures such as buying drinks at sketchy pubs, or even stealing chargers. Fortunately, if your battery drops and you are in the US, there is one of 6,300 Verizon stores within the distance of the last 10% of your charge.

We are launching the "Charge to Verizon" campaign and offering an emergency price that unlocks when your phone's battery drops below 10%. Just show your phone's charge at the counter to get the deal.

Promotional materials are hyper-targeted ads that feature the nearest Verizon store locations. Additionally, you can text "CHARGE" to the Verizon hotline from any network for emergency directions. Say goodbye to low-battery anxiety with Verizon, your new accessory powerhouse.

2023 Awards

Total Points: 3

Student Bronze Pencil

Credits

Copywriter

Matt Lebedev

College / University

Miami Ad School / Berlin
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