Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

Hell's Donation

School Miami Ad School / Madrid

Client Activision Blizzard / Diablo IV

Category

Brief: Activision Blizzard / Diablo IV / Experiential

Annual ID

YO23_B065M

Description

With this idea, we tried to show that video games can be much more than just that, by helping an important cause that matters to all of us. If there is something that Diablo has plenty of, is blood, so we tried to make the evilest game of all time do some good, while still involving the players in a dark experience like no other very much Diablo style, also keeping in mind the plot and the storyline of the new release, DIABLO IV, having Lilith and her awakening as the main character.

2023 Awards

Total Points: 1

Student Merit

Credits

Art Director

Clara Agundez

Copywriter

Natalia Bello

College / University

Miami Ad School / Madrid
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