The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2023 Young Ones - Young Ones One Show
Redeem Your Sins
School Miami Ad School / Madrid + Steinbeis University / Berlin
Brief: Activision Blizzard / Diablo IV / Integrated
Annual ID
YO23_B066M
Description
In the Middle Ages, the church created indulgences, papers capable of offering redemption to sinners in exchange for a price. For the launch of Diablo IV we bring back this practice, but with a twist: Pay with your sins. In return, you will have access to the game for a limited time.