Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

Redeem Your Sins

School Miami Ad School / Madrid + Steinbeis University / Berlin

Client Activision Blizzard / Diablo IV

Category

Brief: Activision Blizzard / Diablo IV / Integrated

Annual ID

YO23_B066M

Description

In the Middle Ages, the church created indulgences, papers capable of offering redemption to sinners in exchange for a price. For the launch of Diablo IV we bring back this practice, but with a twist: Pay with your sins. In return, you will have access to the game for a limited time.

2023 Awards

Total Points: 1

Student Merit

Credits

Copywriter

Yash Bhut

College / University

Miami Ad School / Madrid
Steinbeis University / Berlin

Professor / Instructor

German Rivera Hudders
Juan Vargas
Francesc Enrich
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