70% of people that listen to audiobooks do other things while they listen.

Most of the time, they pair them with monotonous tasks, like doing laundry, walking the dog, or cooking.
It makes time go by quicker, and transforms the things we don't want to do into an event to look forward to.

By pairing those tasks with corresponding audiobooks, Spotify gets in front of the listeners when they're already in the headspace to listen. Through endless pairings, listeners can explore topics related to their task, and shop for audiobooks out in the real world, making Spotify a household essential.