Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

Spotify Multitasking Library

School Miami Ad School / Toronto

Client Spotify


Brief: Spotify / Experiential

Annual ID



70% of people that listen to audiobooks do other things while they listen.

Most of the time, they pair them with monotonous tasks, like doing laundry, walking the dog, or cooking.
It makes time go by quicker, and transforms the things we don't want to do into an event to look forward to.

By pairing those tasks with corresponding audiobooks, Spotify gets in front of the listeners when they're already in the headspace to listen. Through endless pairings, listeners can explore topics related to their task, and shop for audiobooks out in the real world, making Spotify a household essential.

2023 Awards

Total Points: 7

Student Silver Pencil


Art Director

Nikita Cekay

College / University

Miami Ad School / Toronto
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