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Brief: Activision Blizzard / Diablo IV / Integrated
Annual ID
YO23_B070G
Description
Diablo is one of the most popular video game franchises, and everyone should know about it.
Diablo has a female fanbase of 31%, but they don't feel safe in the digital world. Female gamers reported that once their digital teammates found out their gender, they were often called a "bitch" and berated about their period. So, how can Diablo 4 help? #ShesBackBitchPeriod aims to make a statement by offering a touch of Sanctuary.
A real bitch is back when Lilith is reborn from Hell during the Diablo 4 cinematic trailer. By recreating this moment, we're asking all those who support women gamers to show up at Time Square every Friday in June, from 7 pm to 11 pm. A simple follow on our social media will have your invites. All we ask is that you sacrifice your "time" before Lilith at the top of the Red Stairs. All those willing to show support for female gamers will be gifted a touch of Sanctuary gift box. Inside each gift box will be, "Her Mistress' Embrace" flesh blanket, a "Warmth of Hell" bottle, and a copy of Diablo 4.
By partnering with Always, we're going the extra mile. During the sacrificial month, Always will be monitoring the digital Diablo world and flag every "bitch" or "period" comment made. Every comment will result in menstrual products being donated to local women's shelters.
So let's start sacrificing, bitches. There are demons and trolls to hunt. Period.