Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: PETA / Integrated
Annual ID
YO23_B072B
Description
Because of its dependence on leather, motorcycle fashion is one of the worst offenders for the murder of animals. Leather is actually used to protect riders in the event of a crash – and fake leather does not offer the same level of protection. We’re going to change that. Introducing Harley Davidson for the Free. A new form of vegan leather, made with ceramic dots that provide a new level of safety to riders. We’ll use it on boots, jackets – and of course, the first ever vegan Harley Davidson.
2023 Awards
Total Points: 3
Student Bronze Pencil
Credits
Art Director
Zacharie Cloutier
Digital Artist
Ola Balinska
College / University
Mohawk College / Hamilton
Related Awards
