Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: PETA / Radio & Audio
Annual ID
YO23_B081M
Description
These Radio ads have been written to advertise “The Cage”. An immersive experience we have designed for Peta (entered into the experiential category).
The ads purposefully conceal their ties with PETA to entice people into our experience. However, once the real purpose of “The Cage” is discovered by the public, the true meaning of our radio spots becomes apparent.
The ads purposefully conceal their ties with PETA to entice people into our experience. However, once the real purpose of “The Cage” is discovered by the public, the true meaning of our radio spots becomes apparent.
2023 Awards
Total Points: 1
Student Merit
Credits
Art Director
Molly Ohayon
Copywriter
Isabella Peach
College / University
School of Communication Arts / London
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