Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

Hell Voice

School School of Visual Arts / New York

Client Activision Blizzard / Diablo IV

Category

Brief: Activision Blizzard / Diablo IV / Integrated

Annual ID

YO23_B082M

Description

Hell Voice is an integrated digital audio campaign created in response to Diablo’s brief to create a launch activation for Diablo IV that breaks through culture.

On voice chat, gamers try their best to sound tough. But not everyone has the beefy vocal cords needed to intimidate their opponents.

Introducing Diablo Hell Voice — a Discord plugin that helps gamers channel their inner demon.

HOW IT WORKS: Diablo collaborates with Discord, the leading communications platform for gamers, creating custom voice encoders based on the title’s new and iconic characters. With just a few simple clicks, gamers can literally become their characters in their voice chat with their friends — booming on Discord and vocally cosplaying as the Barbarian, Sorceress, Druid, Rogue or Necromancer.

SPREADING THE RAGE ON TWITCH: To spread awareness of Diablo IV, famous Twitch influencers with huge followings, like Ninja and Pokimane, to go live using Hell Voice — spreading the news of Diablo IV like wildfire via vocal cosplay so that gamers can rage on.

2023 Awards

Total Points: 1

Student Merit

Credits

Designer

Seongyun Park

College / University

School of Visual Arts / New York
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