Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

All Pain Sounds the Same

School School of Visual Arts / New York

Client PETA

Category

Brief: PETA / Experiential

Annual ID

YO23_B084B

Description

How do we convince people that humans aren’t so different from non-human animals? By proving they can’t tell the difference between the cry of a human baby and the cry of other non-human babies. Research shows empathy arises in humans because emotions are expressed in vocally similar ways among mammals. Mammals instinctively respond to a cry because it is more advantageous to respond to anything that resembles a baby's distress call. We played the sound of a crying baby lamb over a hidden speaker from a stranded bassinet. When passersby looked inside, they found a reminder that our instincts don't discriminate whose cry we respond to, especially because of their species.

2023 Awards

Total Points: 3

Student Bronze Pencil

Credits

College / University

School of Visual Arts / New York
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