Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: PETA / Print
Annual ID
YO23_B089S
Description
The ABCs of Speciesism: Letters to Humans, From PETA is a satirical alphabet book highlighting the normalization of animal cruelty in society. The book begins simply, with minimal text and black and white illustrations, and then slowly transgresses into increasingly twisted descriptions and illustrations. The result is an experiential progression in the darkness of animal rights’ issues. The transition into profanity is slow to notice—the reader becomes a lobster in a pot, slowly beginning to boil. Each spread expands on a seemingly innocuous word. The book reveals the dark underbelly of modern life and forces the reader to take a hard look at human-supremacy. This book was created with the intention to raise awareness of speciesism and how human behavior ignores animals’ suffering for our own benefit. The book concludes with a letter from PETA.
2023 Awards
Total Points: 7
Student Silver Pencil
Credits
Art Director
Sarah Margrit Walters
Copywriter
Grace White
College / University
Temple University Klein College of Media & Communication / Philadelphia
Professor / Instructor
Kathy Mueller
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