Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

The ABCs of Speciesism

School Temple University Klein College of Media & Communication / Philadelphia

Client PETA


Brief: PETA / Print

Annual ID



The ABCs of Speciesism: Letters to Humans, From PETA is a satirical alphabet book highlighting the normalization of animal cruelty in society. The book begins simply, with minimal text and black and white illustrations, and then slowly transgresses into increasingly twisted descriptions and illustrations. The result is an experiential progression in the darkness of animal rights’ issues. The transition into profanity is slow to notice—the reader becomes a lobster in a pot, slowly beginning to boil. Each spread expands on a seemingly innocuous word. The book reveals the dark underbelly of modern life and forces the reader to take a hard look at human-supremacy. This book was created with the intention to raise awareness of speciesism and how human behavior ignores animals’ suffering for our own benefit. The book concludes with a letter from PETA.

2023 Awards

Total Points: 7

Student Silver Pencil


Art Director

Sarah Margrit Walters


Grace White

College / University

Temple University Klein College of Media & Communication / Philadelphia

Professor / Instructor

Kathy Mueller
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