Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2023 Young Ones - Young Ones One Show

Gosh, We Love Animals

School The Book Shop School for Ads / Los Angeles

Client PETA

Category

Brief: PETA / Radio & Audio

Annual ID

YO23_B091M

Description

Studies show kids don’t develop their sense of speciesism until they reach their teenage years. To land a bigger point, we thought, “Why not sooner?” Instead of feeding our children cartoon fantasies of a world where animals are equals, we might as well start them young.

Leaning into the power of song, we created a set of three audio teasers and a music video on Spotify to promote the “Gosh, We Love Animals” album.

2023 Awards

Total Points: 1

Student Merit

Credits

Art Director

Iman Salehian

College / University

The Book Shop School for Ads / Los Angeles
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