The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Studies show kids don’t develop their sense of speciesism until they reach their teenage years. To land a bigger point, we thought, “Why not sooner?” Instead of feeding our children cartoon fantasies of a world where animals are equals, we might as well start them young.
Leveraging social media, we created content showcasing games, activities, and songs. “Gosh, We Love Animals” illustrates the honest truth about the relationship between humans and animals.