Spotify is flooded with more than 300,000 audiobook titles. Yet, GZ listeners prefer to play their favorite artists on repeat. How can we captivate them to listen to more audiobooks?
Artists have always collaborated with other artists to promote their music. For the first time, we're flipping the script, by making writers collaborate with artists to promote their audiobooks in the language that GZ listeners enjoy the most.
We’ll take pieces narrated by their authors and together with a team of sound engineers we’ll turn them into samples that will be set to music with artists' rhythms. This way, Spotify’s audiobook library will now feature exclusive new and unique genres, such as fiction house, mystery trap and drama pop, available everywhere for GZ listeners.