Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: PETA / Integrated
Annual ID
YO23_B097M
Description
While most people agree with PETA’s mission to advocate for the well-being of animals, their sometimes outlandish tactics have alienated the same audiences they’d like to win over. So, to increase public engagement in the fight for animal welfare, PETA should put the power in the hands of consumers themselves. Introducing PETA’s Brands Behind Bars, a new initiative that will enable consumers to become more informed shoppers and reward brands that share PETA’s philosophy.
2023 Awards
Total Points: 1
Student Merit
Credits
Art Director
Amber King
Courtney Loomis
Dahlia Nin
Copywriter
Kelley Deveny
Editor
Josh Harmon
College / University
University of Colorado Boulder / Boulder
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