Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: Spotify / Out of Home
Annual ID
YO23_B101M
Description
With the addition of audiobooks, Spotify is now the app for all your audio needs. Our goal with this campaign is to shed light on rockstars of both word and sound in order to bridge the gap between audiobook and song. To do this, we chose novels by literary icons such as Ernest Hemingway, Emily Bronte, George Orwell, and Lewis Carroll and compared them to their equally popular audio counterparts. For example, 1984 by George Orwell heavily influenced David Bowie’s song by the same name, by alluding to this through both visuals and copy, we aim to reinforce the idea that Spotify is the home for everything audio.
2023 Awards
Total Points: 1
Student Merit
Credits
Art Director
Grace Hudson
Copywriter
Miles Hanson
College / University
VCU Brandcenter / Richmond, VA
Related Awards
