Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brief: Activision Blizzard / Diablo IV / Experiential
Annual ID
YO23_B102B
Description
After eleven years of waiting, speculations, and rumors, Diablo IV is finally about to release.
Activision Blizzard has promised the darkest and most epic game yet. And more blood than ever will spill…
Meanwhile, the American Red Cross has declared the first-ever national blood crisis. Only 3 percent of people of legal age choose to donate blood.
Together with the Red Cross, Activision Blizzard takes the devil by the horns and launches the campaign: Blood is the key.
On Blood donation Day, we'll open Diablo-themed blood donation centers deep down in the veins of New York, where people can spill their blood for early access to Diablo IV.
Go down underground and get a once-in-a-lifetime experience you'll never forget, where you give blood to a demon.
Thought donating blood was scary?
Try to do it in Hell.
Activision Blizzard has promised the darkest and most epic game yet. And more blood than ever will spill…
Meanwhile, the American Red Cross has declared the first-ever national blood crisis. Only 3 percent of people of legal age choose to donate blood.
Together with the Red Cross, Activision Blizzard takes the devil by the horns and launches the campaign: Blood is the key.
On Blood donation Day, we'll open Diablo-themed blood donation centers deep down in the veins of New York, where people can spill their blood for early access to Diablo IV.
Go down underground and get a once-in-a-lifetime experience you'll never forget, where you give blood to a demon.
Thought donating blood was scary?
Try to do it in Hell.
2023 Awards
Total Points: 3
Student Bronze Pencil
Credits
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