Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Coca-Cola / Integrated Campaign
Annual ID
YO26_B167M
The world today is saturated with ZERO drinks, therefore “zero” is no longer special. We needed a new way to make this overused message stand out again. At the same time, the world was anticipating BTS’s long-awaited full-group comeback. And at the center of it all was a name everyone instantly recognizes: SUGA. So for their biggest comeback, we decided to remove him.
2026 Awards
Total Points: 4
Student Merit
Credits
Art Director
Jongchan Lee
Shinhyeong Kim
Student Team
Seoin Choi
Top Kim
Yunsang Lee
College / University
Openlearn Academy / Fort Lee
Professor / Instructor
Sungkwon Ha
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