Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.


2015 One Show College Jury

Simona Lo

Creative Director

Ogilvy & Mather

I am an award-winning integrated Creative Director with over fifteen years experience.

Currently, my partner and I are the 360o creative leads for Aetna, encompassing brand, tv, print, social and digital – managing an integrated team of Associate Creative Directors, Art Directors, Designers and Writers.

Previously, we managed the British Airways digital account for North America, creating branded content, campaigns, concepts and platforms, such as the acclaimed “A Ticket to Visit Mum” and Yourope campaigns.

I started my career in the digital space, creating campaigns and visually driven experiences for the entertainment industry, such as Sony and Universal Studios. Over time, I moved into other aspects of the evolving landscape – developing larger platforms, dot com digital flagships and campaign experiences for brands such as Acura, American Express global, BlackRock, Castrol, David Yurman, DuPont global, E*TRADE, Ford, IKEA and Mercedes-Benz. I then began transitioning to the world of brand stories and content with British Airways, and finally, am now able to bring together my digital and narrative history into the 360 work on Aetna.

I hold a Bachelor of Fine Arts for Communication Design with a minor in Business Administration from Carnegie Mellon University and currently reside in Brooklyn, NY. I also have a weakness for bourbons, single malt whiskeys, and the Pittsburgh Steelers.

 

 

 

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