Leilah began her career with that most pressing of questions: “What the hell do I do with this liberal arts degree?” The answer: tell stories. She began at world-renowned design studio Bruce Mau Design, where she worked on a team to concept and product the ambitious Massive Change project, which included three art museum engagements, a book, a film and an educational project. From there, she spent ten years exploring cross-platform, award-winning work as a senior creative at ad shops like Tribal Worldwide, Grip Limited and TAXI. In 2014, she joined PR shop Edelman, hungry to learn a more earned-centric, social-by-design approach to storytelling.

Leilah’s work has been featured in Time Magazine, Vanity Fair, The New York Times and the front page of Buzzfeed - but her crowning achievement is undoubtedly the sharks swimming in the subway meme.