Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.


2017 Young Ones Portfolio Illustration Jury

Hedvig Astrom

Art Director

DDB

NY/USA

Hedvig is a Swedish born art director who, after learning a thing or two about art and ideas in Stockholm, Berlin, and San Francisco, started working at a creative hot shop in New York called Mother. She spent a few years between the offices in New York and London, creating campaigns for global brands like Virgin, Stella Artois and Ikea. After trying out the freelance lifestyle, she continued into responsible employment at the original DDB office on Madison Ave. At DDB she launched a comfortable clothing collection for uncomfortable moments, art directed a fashion shoot involving bacon suspenders, and made convincing videos about the benefits of buying Pepsi and Swedish washing machines. Apart from working for agencies, she is also passionate about her side projects. These were liked by some other people and published in media outlets like CNN, Mashable and Vice. The results have been displayed at New York Fashion Week and most recently exhibited at Taiwan Design Museum.

 

 

 

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