Hedvig is a Swedish born art director who, after learning a thing or two about art and ideas in Stockholm, Berlin, and San Francisco, started working at a creative hot shop in New York called Mother. She spent a few years between the offices in New York and London, creating campaigns for global brands like Virgin, Stella Artois and Ikea. After trying out the freelance lifestyle, she continued into responsible employment at the original DDB office on Madison Ave. At DDB she launched a comfortable clothing collection for uncomfortable moments, art directed a fashion shoot involving bacon suspenders, and made convincing videos about the benefits of buying Pepsi and Swedish washing machines. Apart from working for agencies, she is also passionate about her side projects. These were liked by some other people and published in media outlets like CNN, Mashable and Vice. The results have been displayed at New York Fashion Week and most recently exhibited at Taiwan Design Museum.