2018 Young Ones ADC Category Jury
Barton F. Graf
Hedvig is a Swedish born art director who, after learning a thing or two about art and ideas in Stockholm, Berlin, and San Francisco, started working at a creative hot shop in New York called Mother. She spent a few years between the offices in New York and London, creating campaigns for global brands like Virgin, Stella Artois and Ikea. But mostly she spent time in the basement shooting fruit grids for her side project Pantone Smoothies, that was later exhibited at Taiwan Design museum.
Since then she continued into responsible employment at the original DDB office on Madison Ave, where she launched a comfortable clothing collection for uncomfortable moments and art directed a fashion shoot involving bacon suspenders. The last few months were spent at Barton F. Graf where she's had the pleasure to paint a bunch of walls with dissected Clash of Clans characters and create glowing neon messages in whiskey bottles that debuted at Miami Art Basel.