2018 Young Ones Brief Jury
Program Leader, HD in Advertising Design
The Hong Kong Design Institute
Currently as Programme Leader of the HD in Advertising Design programme of the Hong Kong Design Institute (HKDI), Eddie is also an External Design Consultant of the A&A Business Consulting. His professional coaching area specialised in Creative Strategy; Creative & storytelling; Consumer insight; Design & Visualization; Advertising & Marketing Research etc.
Eddie has experiences involved in mentor / jury of international Advertising Creative Competitions, Consultancy Projects & Applied Research. Amongst numerous projects he supervised, recognition and awards included the ONESHOW (4 Silvers, 1 Bronze, 1 Best Execution Award); D&AD (1 Bronze); and HK4As Student Awards (1 Silver, 2 Bronzes, 4 Merits).