2018 Young Ones Brief Jury

Levente Kovacs

Executive Creative Director

White Rabbit Budapest


Levente is an Executive Creative Director at White Rabbit Budapest, an independent agency he co-founded 11 years ago. He started his copywriter career at HKB Bozell, then he joined JWT Budapest as a creative group head. However, during his 20 years in advertising he never limited himself by job titles – he is a strategic thinker and a problem solver, who has developed strong and compelling brand narratives for clients such as: Heineken, Shell, KitKat, Nespresso, WWF Hungary, Vodafone, Alfa Romeo.

His work has been recognized at the Cannes Lions, D&AD, Clio Awards, LIA, Epica, AdStars. He also won several Effies (including the first ever Platina Effie in Hungary for long-term effectiveness), and his "Nice try" campaign is the first Hungarian work that made it to the cover of Luerzer's Archive.

These achievements made history in Hungarian advertising, and also set a new winning record for the ad industry in his country.

Levente is a guest lecturer for the Faculty of International Management and Business of Budapest Business University. His passion and love for the creative industry is the driving force behind his blog on advertising history – his "Reklamtortenet" [Advertising Chronicles] is a popular platform of education for those who are interested in the world of marketing and advertising. In addition to that, he translates and publishes influential marketing/advertising books into Hungarian to educate the next generation of creative hopefuls.

His most important audience – his wife, son and daughter – describes him as "the most important man in the whole wide world".




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