Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

Young Ones 2018 Portfolio Jury

Kathrin Guethoff

Chief Creative Officer China

Serviceplan China


Kathrin is born in Munich, and took her professional journey beyond the European borders in June 2005, after several years at agencies in Munich and Vienna, serving clients in Germany, Austria, and the East-European market.

Today, Kathrin is Chief Creative Officer at Serviceplan China, with a supporting role in Serviceplan's offices between Russia and SE Asia.She spent 19 years in 4A agencies in Europe and Asia, including 12 years experience in Advertising and Creative Business in Greater China & the APAC region, living and working in Beijing since summer 2005. During her early years in China she headed the Creative Department of BBDO Interone China as the Executive Creative Director in which role she was jointly responsible for the build-up and development of the agency in China, with offices in Beijing and Shanghai, starting with 5 employees in 2005.

With expertise in classic advertising and design, as well as digital, social marketing & CRM, she covers an all-disciplinary field for fully-integrated communication, including branding & strategy. While covering a mix of several industries over the years, her main focus has always been on the Automotive segment. Besides her long-term engagement with BMW and BMW Group in Mainland China, she worked for BMW in several Asian markets, including Malaysia, Japan, HK, Taiwan & Macau, as well as on global campaigns rolled out in 30+ markets. Besides Communication in every sense, her passion is Art & Photography, Running and her Courtyard in Beijing.




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