Currently a Professor of Practice, Media Design at the University of Colorado, Dan Ligon is a 25 year veteran of the advertising industry and has worked at various shops including CP+B, AKQA, JWT, Saatchi & Saatchi and others. While at CP+B, he helped launch the celebrated Small Business Saturday campaign for American Express, recently chosen by Ad Age as one of the Top 15 Ad Campaigns of the 21st Century.