A visual design and communication professional, Tasneem Vasi is backed by 20 years of experience working with global brands such as Coca Cola, General Mills, Colgate, Johnson & Johnson, Fiat Chrysler Automobiles, and L’Oreal. She believes strong relationships founded in open communication and mutual trust are the key to success.

She currently heads Ctrl M’s design studio that works on creating a complete retail design solution across India. “I am fascinated by the ever-changing trends of consumer behavior and enjoy guiding the entire process from design conception to retail display".

She has been a visiting professor at the Ecole Intuit Lab, a French Institute of Design & Visual Communication for the past six years.