What role can a brand legitimately and authentically play in driving cultural change? How can relevance be proven through action in today’s world of visual ephemera? What does it even mean to be ‘woke’ as brand????”

These and other existential questions have driven Olga throughout her life and work, culminating in her current position as a Creative Director of Denmark’s #1 purpose agency - We Love People.

Her career started in the field of design where, way back in 1998, Creative Review proclaimed her to be one of the biggest talents in the industry.

Nowadays, she combines her sense of notable design with deep conceptual and philosophical ideation. She believes in balancing a true creative idea, based on deep human insights, with exquisite execution.

With this ethos, she’s proud to have won numerous international awards. Olga’s work reflects an honest, warm and open-minded collaboration with the talented people around her. Her award-winning projects have been developed in close co-operation with her clients and colleagues, because, as she says with a twinkle in her eye “the intersubjective creative process is king.