Currently is the Programme Leader of HD in Advertising Design programme; Associate Director of Centre of Communication Design of Hong Kong Design Institute (HKDI). Eddie has practiced roles of External Creative Strategist of Topix Advertising; External Design Consultant of the A&A Business Consulting Service Group. Eddie specializes in Creative Strategy & Storytelling; Marketing & user insight; Design & Visualization; UX Research etc.

Eddie has experience of mentoring and jurying international Youth Advertising Creative Competitions, Consultancy Projects & Applied Research. Amongst numerous projects he supervised, recognition and awards included in the ONE SHOW (4 Silvers, 1 Bronze, 1 Best Execution Award), D&AD new blood (wood pencil), Kam Fan Award (merit), HK4As Student Awards (1 Silver, 2 Bronzes, 4 Merits).